EXCEPTIONAL MULTI-CHANNEL ORDER MANAGEMENT SOFTWARE

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Why a Facebook presence is worth the effort

January 24, 2013 | By | Add a Comment
Why a Facebook presence is worth the effort

It’s true that marketing has changed drastically over the last few years, especially for small businesses. Nowhere is this more true than with social media. Originally just a way to communicate with friends, social media has taken its place in the small business owner’s marketing toolbox. Used well, Facebook marketing is a powerful tool, and […]

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Social Networks are Sweet at Sweetwater

June 15, 2010 | By | Add a Comment
Social Networks are Sweet at Sweetwater

My guest today is Christopher Guerin, Director of Program Development at Sweetwater Sound Inc. Sweetwater has a very interestng past but their present and future are even more interesting. They are one of a very small group of multichannel retailers that are utilizing social networking technologies to build relationships with customers and prospects; delivering a […]

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Marketing and Operational Excellence

May 27, 2010 | By | Add a Comment
Marketing and Operational Excellence

My guest today is Susan Rider. She’s the owner and president of Rider & Associates; a marketing and operational consulting agency founded in 1985 to serve distribution companies and multichannel retailers. She is currently the president of WERC, past chairman of LESA, and a frequent speaker at DC Expo, Georgia Tech, Frontline, NACDS, ProMat and […]

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Creating a Customer Focused Sales Culture

May 4, 2010 | By | Add a Comment
Creating a Customer Focused Sales Culture

Although there are many factors that contribute to a successful call center, none are more important than hiring the right people and training them in sales techniques and product/systems support. This episode is jam packed with solid insight and practical methods for getting these two key elements right. My guest is Penny Reynolds. She’s a […]

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