Archive for June, 2013
Large Online Retailers Testing Same Day Delivery Concept
The Boston Consulting Group (BCG) recently conducted a survey of 1,500 U.S. consumers and asked them about their online shopping delivery preferences. More than three-fourths of those surveyed stated free delivery was more important than same-day delivery. But, it did find that “affluent millenials,” (consumers between 18 and 34 with household incomes above $150,000 living […]
Grow Catalog Business While Gaining Control of Inventory
Challenge Lady Grace wanted to grow its catalog business, but it had to first gain a better control of its company-wide inventory. Solution It implemented Data Management Associates’ MACH as its catalog and retail order management software. Results Lady Grace’s catalog business has more than doubled and is expected to triple within the next few […]
Improve Strategic Analysis to Enrich Future Marketing Campaigns
Challenge Jack Stack Barbecue wanted to more efficiently collect and analyze marketing information so it could strategically direct continuing marketing efforts. Solution It implemented Data Management Associates’ MACH software system as its process management software. Results The company has the analysis tools it needs to gather the timely strategic and tactical marketing intelligence necessary to […]