We have increased productivity by over 50% per year in the past 6 years using MACH and have grown from $2.5 million to over $17 million. In addition, we are now in a facility three times as large as our previous one in order to accommodate our rapid growth. MACH has scaled up with our operation.
Roy Nielsen, CEO, Revival Animal Health
Randy Nettling and Phil Potter founded Data Management Associates Inc, a business software development and installation company, in 1979. DMA’s first client was Stark Ceramics in Canton, Ohio.
In the early eighties, DMA partnered to develop an Enterprise Resource Planning (ERP) software package for the "Green" industry. Over the next 10 years, more than 300 Nurseries or Landscape Contractors in the U.S. and Canada purchased the program.
In 1983, DMA developed the predecessor to the catalog management software MACH and installed it at Sportsmans Market, then a $2 million aviation and home accessories cataloger. By the early nineties, DMA expanded its involvement in the catalog industry and installed catalog management systems at Gardens Alive and The Golfworks.
By 1997, the software had been rewritten with more features and standardized components. It was called MACH (Mail order And Catalog House), and was installed at several new catalog companies - Dom’s Outdoors, Milestek, Revival Animal Health, Exclusively Weddings, Emergency Essentials, and Shiffler Equipment. Since that time, MACH has been continually improved and installed in more than 50 catalog and mail order clients all over the US. Sportsman’s Market is still a thriving customer of DMA with sales of more than $75 million.
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The Web interface version of MACH was launched in 2005 and has been installed at several clients including: Wildwood Designs, Midwest Sports, Organized Living, Fine Foods Now and Paper Wishes.
In 2007, DMA introduced Nettling Potter, the business and strategic planning side of DMA. Nettling Potter’s mission is to help clients reduce costs, increase profits and grow their business by focusing on operational excellence. Nettling Potter works with clients to assess their business, blueprint their business processes, analyze their return on investment (ROI) and select a technology solution that will streamline processes, lower operating costs and leverage resources across functional business units while enabling growth and enhancing customer satisfaction & loyalty.
DMA currently supports MACH Clients with a total of 50 plus catalog titles. DMA clients have annual sales ranging from $2 million to more than $100 million with 10 to 300 users. The average DMA client experiences growth of at least 20% per year.