Social Networks are Sweet at Sweetwater

June 15, 2010 | By

My guest today is Christopher Guerin, Director of Program Development at Sweetwater Sound Inc. Sweetwater has a very interestng past but their present and future are even more interesting. They are one of a very small group of multichannel retailers that are utilizing social networking technologies to build relationships with customers and prospects; delivering a level of personal service most retailers would kill for. Christopher discusses Sweetwater’s background, their growth and their unique positioning of customer service in their business.


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Tony is working on new client relationships and the expansion of present accounts.

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