Marketing and Operational Excellence

May 27, 2010 | By

My guest today is Susan Rider. She’s the owner and president of Rider & Associates; a marketing and operational consulting agency founded in 1985 to serve distribution companies and multichannel retailers.

She is currently the president of WERC, past chairman of LESA, and a frequent speaker at DC Expo, Georgia Tech, Frontline, NACDS, ProMat and many other industry associations.

In this episode, Susan shares her expertise in technology, processes, people and methodologies in the multichannel retail industry. You can get more information about Susan and her agency at


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Tony is working on new client relationships and the expansion of present accounts.

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