Category: Podcasts

Social Networks are Sweet at Sweetwater

Social Networks are Sweet at Sweetwater

June 15, 2010 | By | Add a Comment

My guest today is Christopher Guerin, Director of Program Development at Sweetwater Sound Inc. Sweetwater has a very interestng past but their present and future are even more interesting. They are one of a very small group of multichannel retailers that are utilizing social networking technologies to build relationships with customers and prospects; delivering a […]

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Marketing and Operational Excellence

Marketing and Operational Excellence

May 27, 2010 | By | Add a Comment

My guest today is Susan Rider. She’s the owner and president of Rider & Associates; a marketing and operational consulting agency founded in 1985 to serve distribution companies and multichannel retailers. She is currently the president of WERC, past chairman of LESA, and a frequent speaker at DC Expo, Georgia Tech, Frontline, NACDS, ProMat and […]

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Creating a Customer Focused Sales Culture

Creating a Customer Focused Sales Culture

May 4, 2010 | By | Add a Comment

Although there are many factors that contribute to a successful call center, none are more important than hiring the right people and training them in sales techniques and product/systems support. This episode is jam packed with solid insight and practical methods for getting these two key elements right. My guest is Penny Reynolds. She’s a […]

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PCI Straight Talk

PCI Straight Talk

May 4, 2010 | By | Add a Comment

The Payment Card Industry Data Security Standards (PCI DSS) has been challenging IT and security professionals for the past several years. We may be familiar with the bad publicity a PCI incident or breach can cause; however case studies of success stories are hard to find. The industry has been evolving to make the enterprise […]

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