Archive for June, 2013

Large Online Retailers Testing Same Day Delivery Concept

Large Online Retailers Testing Same Day Delivery Concept

June 19, 2013 | By | Add a Comment

The Boston Consulting Group (BCG) recently conducted a survey of 1,500 U.S. consumers and asked them about their online shopping delivery preferences. More than three-fourths of those surveyed stated free delivery was more important than same-day delivery. But, it did find that “affluent millenials,” (consumers between 18 and 34 with household incomes above $150,000 living […]

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Grow Catalog Business While Gaining Control of Inventory

Grow Catalog Business While Gaining Control of Inventory

June 14, 2013 | By | Add a Comment

Challenge Lady Grace wanted to grow its catalog business, but it had to first gain a better control of its company-wide inventory. Solution It implemented Data Management Associates’ MACH as its catalog and retail order management software. Results Lady Grace’s catalog business has more than doubled and is expected to triple within the next few […]

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Improve Strategic Analysis to Enrich Future Marketing Campaigns

Improve Strategic Analysis to Enrich Future Marketing Campaigns

June 14, 2013 | By | Add a Comment

Challenge Jack Stack Barbecue wanted to more efficiently collect and analyze marketing information so it could strategically direct continuing marketing efforts. Solution It implemented Data Management Associates’ MACH software system as its process management software. Results The company has the analysis tools it needs to gather the timely strategic and tactical marketing intelligence necessary to […]

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